Turning complex analytics into a conversion engine
DataPrime had a powerful analytics product but their marketing site failed to communicate its value. We ran a discovery sprint, restructured their messaging, and rebuilt the site on Next.js.
increase in demo requests
reduction in bounce rate
LCP (down from 5.8s)
Lighthouse score
average session duration
01 / The Problem
DataPrime's analytics platform served enterprise clients, but their marketing site was built on WordPress with a generic theme. Bounce rate was 78%, average session duration was 34 seconds, and demo requests averaged just 3 per week. The product was strong — the story was weak.
02 / Our Approach
We started with a 5-day Discovery Sprint to understand the product, audience, and competitive landscape. Key findings: the site led with features instead of outcomes, had no social proof, and the CTA was buried below the fold. We restructured the messaging hierarchy around business outcomes, added proof at every level, and designed a conversion-optimised page flow.
03 / The Solution
We rebuilt the marketing site on Next.js with a headless CMS (Contentful) for content flexibility. The design system used a restrained visual language that let the product complexity speak through clear messaging and data visualisations. We integrated GA4 with custom conversion tracking and set up Hotjar for session replay analysis.
Tech Stack
“Leangency didn't just redesign our site — they changed how we talk about our product. Demo requests went from 3 per week to over 13, and the site finally matches the quality of what we've built.”
What’s next
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